The article is devoted to the study of the activities of investment advisors and independent financial advisors. An explanation is given why it is necessary to operate exclusively with the concepts of "investment adviser" and "independent financial adviser". The article deals with two main problems. The first problem is related to the variety of concepts used in the theory and practice of a professional activity in the field of financial (investment) consulting, and the rationale for the need for their unification. As part of the disclosure of the problem, synonymous names of activities in the field of financial consulting on investing funds of private clients – individuals are considered. The second problem is related to the regulation of the activities of investment advisors and independent financial advisors. The legitimacy of an independent financial adviser's activities is being investigated. Proposals have been developed to improve the mechanisms for regulating the activities of investment advisors and independent financial advisors.
A growing interest in the activities of independent specialists in the financial market has been revealed. It manifests itself both on the part of consumers – private investors (individuals), and on the part of performers in the form of an increasing number of independent financial advisors and those who aspire to engage in such activities in the future.
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