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A triad “resources – capabilities – the markets” and entrepreneurial activity

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Pages: 
16-20
UDC Code: 
338.22:332.142:338.2
Authors: 

The article clarified the nature and content of the category “entrepreneurial activity” in terms of strategic management. We have analyzed approaches to the organization’s strategy. The essence of enterprise activity reveals on the basis of a triad “resources – capabilities – the markets”.

Files: 
References: 
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