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The practice of using swot analysis to develop a strategyfor organization development

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Pages: 
37-40
UDC Code: 
339.187; 339.13; 339.146; 658.8
Authors: 
Kozel I Candidate of Economic Sciences  (kozel.iv@yandex.ru)
Vorobyeva N Candidate of Economic Sciences  (vorobeva1979@mail.ru)

The article presents an example of strategy development at the enterprises of the processing industry on the basis of the SWOT analysis and identification of priority strategies that most closely corresponding to the external operating conditions, as well as adequate internal capabilities of the organization.

Files: 
References: 
1. VTO-inform: posledstviya prisoedineniya Rossii k Vsemirnoy torgovoy organizacii: M.: Centr poligraf. uslug <<Raduga>>, 2012. 44 s.

2. Chichkov V.M. Sostoyanie i perspektivy formirovaniya konkurentnoy marketingovoy strategii regiona na rynke nefteproduktov: na primere Privolzhskogo federalnogo okruga: dis. ... kand. ekon. nauk: 08.00.05. Kazan, 2004. 189 s.

3. Shevchenko A.V. Osnovnye etapy razrabotki metodiki vybora strategii razvitiya proizvodstvennoy organizacii (na osnove dvuhstupenchatoy kriterialnoy ocenki) // Izvestiya Rossiyskogo gosudarstvennogo pedagogicheskogo universiteta im. A.I. Gercena. 2008. no 58. S. 495-501.