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The essence of perspective and restrospektivnoy assessments of the effectiveness of mergers and acquisitions; with respect to the latter analyzes the advantages and disadvantages of the three approaches (accounting, marketing, combined). The peculiarities of application in Russia and abroad (in order to implement these transactions) three well-known methods of assessment (assessment of the net asset value, analog method, discounted cash flow method) and substantiates the conclusion that the development in the Russian stock market will be dominated by a comparative approach (analog method), in turn unites three evaluation methods (method of capital market transactions method and the method of industry factors). Particular attention is given to the method of the capital market and within the framework of this method choice of multipliers. Substantiates the position that the results of evaluation of the effectiveness of mergers and acquisitions affect the unique combination of factors, mainly - the quality of the developed strategy for managing the cost of new (merged) company.
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